How Do Gyms Actually Make Money from the Multisport Card Program?
How Do Gyms Actually Make Money from the Multisport Card Program?
Blog Article
Have you ever swiped your Multisport Card at the gym and thought, “How much does the gym make from this visit?” If so, you’re not the only one. While the card is a huge perk for users, the financial reality for gyms is far more complex.
In this article, we’ll explore how the Multisport system really works, what gyms earn per visit, and whether the program is truly profitable for fitness centers. Whether you're a gym owner, a fitness enthusiast, or just curious about the business side of things, this guide is for you.
What Is the Multisport Card?
The Multisport Card is a corporate benefit offered by employers, primarily in Poland and parts of Europe. It gives users access to thousands of gyms, pools, yoga studios, and fitness centers—without needing individual memberships. Just show your card, walk in, and work out.
The User’s Perspective
From a user’s point of view, the Multisport Card is convenient and cost-effective. They pay little or nothing (since employers usually cover it), and they get to visit different fitness spots without restrictions. It’s flexible, fun, and offers variety.
Why Gyms Agree to Join
For gym owners, joining the Multisport network can seem like a smart move. It brings in more people, raises visibility, and fills up empty time slots. Especially for newer or smaller gyms, being part of the Multisport directory can attract potential long-term clients.
How the Revenue Model Works
Payment Per Visit
Gyms earn money when a Multisport user checks in. They receive a fixed amount per visit. However, this amount is usually much lower than what a regular gym membership provides.
Negotiated Rates
The payouts aren’t universal. Multisport’s parent company, Benefit Systems, negotiates individual contracts with each gym. Big, popular gyms may secure better rates. Smaller or less well-known facilities may have less negotiating power, meaning lower earnings per visit.
So, How Much Do Gyms Actually Make?
Most gyms earn around 5 to 10 PLN for every Multisport check-in. Compare that to a typical drop-in fee of 20–30 PLN, and the difference is clear.
For instance, if a user visits daily for a month (say, 30 visits), the gym might earn 150–300 PLN in total. That’s often less than what they’d make from one regular membership per month.
You can see more real numbers and insights in this article: karta multisport ile zarabia siłownia
The Hidden Costs for Gyms
Operating Expenses
Every gym visitor consumes utilities—electricity for treadmills, water in showers, cleaning supplies, and staff time. The more foot traffic, the higher the costs.
Maintenance and Equipment Wear
More usage means more repairs. Machines break down faster. Equipment wears out. These are real expenses that cut into already-thin Multisport profits.
Real-Life Example: Monthly Revenue from Multisport Users
Let’s say your gym logs 1,000 Multisport visits in one month. At 7 PLN per visit, you’re bringing in 7,000 PLN. Sounds decent, right?
But once you subtract rent, utilities, staff wages, and equipment repairs, your actual profit could be minimal.
Now compare that to having 100 members who pay 100 PLN monthly—10,000 PLN in revenue, with less crowding and wear on your facility.
Multisport vs Regular Members
Multisport members tend to visit more often, especially during busy hours. They don’t usually buy extras like personal training or merchandise, and their loyalty is limited—they can go to any other gym in the network.
In contrast, regular members are more likely to spend extra, attend events, and stick around for longer.
The Positives of Multisport for Gyms
More People, More Buzz
Even if each visit brings in less cash, a busy gym feels active. That vibe can attract new paying members and boost your reputation.
Chances to Upsell
Some gyms offer extras—special classes, supplements, or exclusive coaching—that Multisport doesn’t cover. If marketed well, these can be new revenue streams.
The Downsides for Gym Owners
Low Income Per Visit
Let’s face it—5–10 PLN per visit doesn’t go far when you’re running a full-scale fitness center. Some gym owners feel they’re getting shortchanged.
Overcrowding Risks
Too many visitors can actually drive regular members away. If your gym feels packed and chaotic, members who pay full price may decide to leave.
Can Gyms Say No or Ask for Better Deals?
Yes, gyms can opt out or renegotiate. But dropping Multisport might mean losing a large chunk of your daily visitors. And smaller gyms often lack the power to negotiate higher rates.
That’s why staying informed is so important. Articles like karta multisport ile zarabia siłownia help gym owners make smarter choices.
What Are the Alternatives?
Some gyms are building their own loyalty or referral programs. Others focus on niche services—like premium classes, wellness programs, or one-on-one coaching—to attract clients who are willing to pay more.
Balancing Customer Value and Business Profit
It’s a balancing act. Users love the flexibility of Multisport. But gyms have to stay profitable.
The most successful gyms use Multisport to bring in traffic—but they don’t depend on it. They combine it with other revenue streams and strategies to build a healthy, sustainable business.
Conclusion
The Multisport Card is a great benefit for employees—but a challenging puzzle for gyms. It boosts exposure and fills the gym, but earnings per visit are often low.
If you run a gym, understanding the true costs and exploring ways to earn more from each visitor is key. Multisport can be part of your business model—but it shouldn’t be the whole thing.
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